What is personal care?

Personal care refers to any activity that helps us maintain our private hygiene or physical appearance. This could include bathing, toileting or dressing, but also styling your hair, applying creams and lotions or shaving.

When someone finds it difficult to maintain their own personal care routines due to age, mobility or health concerns, it can have a dramatic impact on their confidence and self-esteem. Discreet and sensitive personal care from our expertly trained carers provides the support people need to keep up with their personal care routines so they can live with confidence and independence.

We create a highly-personalised plan of care that includes everything about your personal care routines, from how you like your hair styled to any assistance you need with bathing or toileting. The care we provide is guided by you and tailored to your needs, all in the comfort of your own home.

Our carers are never there to take over – they are there to support you as much or as little as you need to maintain your usual personal care routines and feel confident every day.


Our compassionate and discreet carers can visit you at home to provide support with:

  • Bathing and showering
  • Oral hygiene
  • Dressing
  • Toileting and continence
  • Foot care
  • Haircare and beauty
  • Shaving and skincare
  • Clinical personal care


We provide all our clients with an individualised care plan that reflects all their needs, likes and personal preferences. Your care plan will outline the type of support you need and exactly how that support will be provided.

If you prefer to eat at certain times of the day or have a wash before you eat breakfast, our carers will support you in keeping your usual routines and preferred schedules just as you like them. Our care plans are flexible and can be adapted to meet your care needs should they change.

Our professional carers will visit you at home throughout the week for as little or as often as you need. They take the time to get to really know you as an individual so that the support provided is always tailored to your needs.

Whether you’re looking for occasional support throughout the week or consistent companionship to live with greater independence, our personal care provides the support people need to live an independent and fulfilled life.


  • Hourly Care – an hourly home carer will provide a range of care and support services to you in the comfort of your home, including personal care, cooking and meal planning, light housekeeping, companionship and much more. We can provide hourly care for as little as 1 hour a week to as many hours/visits as you need.
  • Respite Care – personal care can be provided on a short-term basis after hospital discharge to rehabilitate or when a family carer needs a break from their caring role. It is also an ideal service for families who wish to assess whether care at home is the right care choice for them.
  • 24-Hour Care – Personal care can be provided on a 24-hour basis for people living with a complex health condition that requires nurse-led care and round-the-clock support.
  • Elderly Care – Our elderly care focuses on supporting people through the challenges of ageing so that they can live with greater independence in their own homes.


Anyone who is finding it difficult to keep up with their personal care routines due to health or mobility concerns should consider personal care.

Our discreet and sensitive carers can help with:

  • When someone is living alone, making personal care more difficult
  • Assistance with toileting and managing incontinence
  • Mobility difficulties that make it difficult to shower or bathe
  • Help in maintaining personal hygiene such as oral health, washing, and bathing
  • Personal appearance (haircare, makeup, skincare, grooming)
  • Support with mobility and getting in and out of bed
  • Clinical personal care such as bowel and stoma care


It’s common for people with dementia to need extra support with personal care. The memory loss and confusion brought on by dementia can make it difficult for people to remember to keep up with bathing, washing or other personal care routines. Many people experience anxiety around requiring support with intimate activities, which can make them reluctant to seek support.

Our carers understand the unique challenges faced by individuals with dementia when it comes to personal care. Whether it’s assisting with bathing, dressing, grooming, or other personal care activities, our carers prioritise the dignity and respect of the individual at all times.

Our carers are trained to use gentle techniques, establish a routine that promotes familiarity, and communicate effectively to ensure the person feels valued and empowered.

Learn more about our expert dementia care at home.


  1. Get in touch with our friendly care experts to book your free home assessment.
  2. During the assessment, one of our care managers will meet with you at home to discuss your personal care needs and how we can provide support to your family. You’ll also receive information about funding and care costs.
  3. You will be matched with a carer that suits your interests and background with the qualifications to provide the care you require.

We are here to take your call and will provide impartial support and guidance – contact our friendly care experts today to discuss your care needs.

0808 239 1525


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