Prestige Nursing + Care is a strong advocate of the importance of care employees working to build a personal relationship with those under their care, and believes that the recently launched “Hello, My name is…” campaign represents an excellent drive to enhance these relationships. The campaign is the brainchild of NHS consultant Dr. Kate Granger, who when undergoing treatment for aggressive cancer three years ago felt that “the lack of introductions made me feel like a diseased body and not a real person”.
“Hello, my name is…” aims to spread the importance and positivity that the construction of a personal relationship with a caregiver can provide a patient and – as this BBC article highlights – reminds staff to go back to basics to build trust. The campaign’s uptake has so far been strong. A massive 400,000 NHS members of staff have already committed to the campaign to build better personal relationships with those undergoing treatment, with employees in positions ranging from receptionists to cardiac surgeons represented.
Furthermore, over 100 NHS trusts have agreed to work to implement its principles and the Scottish Government announced an allocation of £40,000 to boards to roll the campaign out across the country. The campaign also effectively highlights the positive impact that cost-free gestures like a personable approach have on care quality, and will hopefully highlight their strategic importance to policymakers.
At Prestige we strongly believe in developing the relationship between those working in the health and social care sector and those who use its services. In the past we have written about the lessons that the health service can take from the way in which social care is conducted, for example, adopting a more collaborative and patient focused approach which treats each patient as an individual, not simply part of the collective. Hopefully this grass-roots movement will provide an excellent foundation for the NHS to further develop how it relates to patients, and highlight the importance of patient-provider relationships across the industry.